Naturipe is a farmer-owned producer of healthy, good-for-you fresh berries grown by working family farmers. They partnered with Augustine Ideas for a digital brand refresh, including a complete redesign of their existing website. They wanted to showcase more information about their family farmers, provide recipes for all meals using their products, and educate the public about the benefits of eating healthy.
The existing website was difficult to update, and wasn’t mobile friendly. By moving their site to WordPress, they were able to train their staff to handle updates to their recipes and blog sections. I worked directly with their Head of Marketing to define the visual presence of the site, which included high resolution images of their berries, farmers, and recipes. I also worked as part of the Digital Team to develop the custom WordPress theme and launch the site.
- UI Design
- WordPress Development